7 Simple Ways to Publicize Your Book

Authors always ask about ways to publicize their books. Here are a few simple and free ways I always recommend to get the word out.

  • Email Signature: One of the simplest things you can do to spread the word about your book – whether it’s published or forthcoming — is to include the title, website and where its available for purchase in your email signature. Each time you send an email or reply to one, you are telling the recipient about your book.
  • Take it with you: It goes without saying – have a copy of your book with you at all times or if your book is not yet published, create flyers with the following information about your forthcoming book – title, synopsis, email address, blog or website.
  • Start a blog: A blog is one of the best ways to create a community of supporters – something that first-time authors, especially, need.
  • Write: Write articles on your topic, submit them to article marketing sites likeĀ Ezinearticles.com, ArticleBiz.com, etc., and opinion pieces for your local paper. These will go a long way to establish you as an expert in your subject.


  • Review: Review other author’s books. Another good way to get your name out and also create links to other authors.
  • Talk: Talk about your topic, if appropriate, to school, church, social, professional and community groups.
  • Giveaways: Offer a few copies of your book as prizes to your local radio station, church or community or social organizations.


What are some effective tools you’ve used to publicize your book?



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