Posts Tagged ‘book promotion’

Managing Expectations, Part I: Getting on the Oprah Winfrey Show

November 15, 2009

One of the unwritten aspects of my job as a book publicist is to manage my client’s expectations. And one of the expectations most authors have is of being on the Oprah Winfrey Show. Every author knows that the Oprah stamp of approval on their book will catapult it into the stratosphere. (Only one author has ever said, let’s focus on my local market first before we think of Oprah.) Oprah sells.

So what do I do when my author asks, Can you get my book on Oprah? Well, first, I take a deep breath. To most creative people, their book (or painting or whatever) is their baby. Just as I wouldn’t fool with a mother and her child, I don’t fool with my author and her book and, by extension, her dream.

After I exhale, I explain as clearly as I can how and where her dream hits the Oprah reality. The reality? Oprah picks winners and makes them into stars. Very few authors make it to the Oprah Show or get mentioned in her magazine.

They know this. I know they know this but I also want them to understand that as good as I am, I can’t wave a magic wand and get Oprah gushing about their book. I explain that with the limited amount of time I get to spend with an author, it is best spent getting other, more accessible media, local, radio, blogs, etc., interested in talking to them than concentrating on Oprah. (But I don’t ignore her either. After all, I’d love to see my author get on Oprah!) I also show her that we can use that media interest to build a platform for her book and perhaps get it a chance to get noticed by Oprah. It’s not as exciting or sexy as being on Oprah, but it’s critical. (more…)

Welcome to the blog of Marcia Mayne

October 21, 2009
Marcia Mayne Book Publicity

Marcia Mayne Book Publicity